Having grown up in America during the technology boom, culture jamming has had a large impact on the way I see the media today. Although in the article "Culture Jamming" Dery makes it very clear that the media is calling the shots as far as what we buy, what music we like, and which type of cola to drink, I can't help but feel that since I have been around the media so long, I am getting use to their tricks. I know this is hard to say since the media has become as ubiquitous as God, but it seems as though culture jamming along with many warnings from the Internet, friends, family members, and college professors have helped me to take whatever I gather from the media with a grain of salt. This may However, have something to do with the fact that I live in San Francisco, the city where you can find Adbusters magazine in grocery stores and where culture jamming has made its way off the streets and into fine arts gallery space. Like most young adults who have grown up with a cell phone in their hand, it would be hard to imagine life without an electronic umbilical chord connecting me to my computer, yet due to this constant exposure, it has become easy for me to see how maniacal the media has become. I feel that the problem doesn't lie with our ability to recognize when we are being manipulated, its how to get the population off their couch and become more motivated and demanding. However, until the America can come to an agreement on what we want from out leaders and our news source, there will be no revolution where people stop buying useless items and start throwing their televisions into the tire fire.
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